Tuesday, January 06, 2009

New York Times opens front page to ads, by Kerry E. Grace - 6th January 2009

The New York Times has joined the growing trend of newspapers around the United States of putting advertisements on its front page.

The first front-page ad in the Times appeared in colour, was bought by CBS and ran horizontally across the bottom of the page.

Ad revenue slid 21 per cent in November, further squeezing the already-strained newspaper publisher, The New York Times Company, with even internet ad revenue slumping as the economy worsened.

Newspaper publishers have conceded that the financial picture for the industry is bleak for some, if not all, of this year, after an industrywide 15 per cent decline in ad sales in 2008. That has forced many companies to retrench through layoffs, end home delivery and share content. They are also looking at additional ways to raise revenue.

The Wall Street Journal, which is owned by News Corporation, adopted front-page ads in September 2006 after other nationally available newspapers such as Gannett’s USA Today made the move.

Like many newspaper publishers, The New York Times Company took advantage of easy credit during better times and now is under pressure as its debt matures. The company has been negotiating with lenders over coming debt payments and plans to borrow less this year.

The company, which boasts a 2.8 million weekday circulation for its newspaper and 4.2 million at weekends, is scrambling to raise cash before a $US400 million ($561 million) facility expires in May.

The New York Times Comoany has announced plans to raise up to $US225 million by borrowing against its Manhattan skyscraper headquarters and is also reported to be looking to sell its stake in the Boston Red Sox baseball club.

The rival Tribune company, owner of the Los Angeles Times, Chicago Tribune and Baltimore Sun, filed for bankruptcy in December.

Additional reporting by AFP. (Credit: The Australian)

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Thursday, October 16, 2008

Voters, Place Your Bets

The Obama campaign depicts the high-rolling McCain as a risky political gamble.

Gambling man by Adrian Sampson, Some Rights Reserved


Here in the casino capital of America, it's hard not to notice how much the Obama campaign has taken to using the vocabulary of gambling in its attacks on John McCain and his policies. Just this week, campaigning in New Hampshire, Joe Biden declared:

"We have spent the last eight years with the Bush administration--with him [McCain] supporting it--gambling with our economy. John McCain's plan is to double-down on the same risky bet we've been making the last eight years hoping for our luck to change."

This gambling riff started a couple of weeks back when Obama, stumping in Colorado, used it to attack McCain's resolutely freemarket policies: "I know that when Senator McCain says he wants to bring the same kind of deregulation to our health care system that he helped bring to our banking system--his words--well, that's a bet we can't afford," Obama said. "We can't afford to roll the dice by privatizing Social Security, and wagering the nest egg of millions of Americans on Wall Street. We can't afford to gamble on more of the same trickle down philosophy that showers tax breaks on big corporations and the wealthiest few."

It doesn't help McCain that when it comes to gambling, there's a disconcerting parallel between the political and the personal. Back in July, a Time magazine piece highlighted the two candidates' gambling habits: While Obama regularly joined Illinois colleagues in low-ante poker games, where success depends upon "diligently executing a premeditated strategy," it said, McCain preferred high-stakes casino craps tables, where he could indulge his penchant for "living dangerously." The piece inspired numerous discussions—most of them pretty lightweight—concerning what these predilections revealed about the two candidates' characters.

Then, two weeks ago, the New York Times published a major investigative piece outlining the "close relationship [McCain] has built with the gambling industry and its lobbyists during his 25-year career in Congress," and showing that "more than 40 fund-raisers and top advisers have lobbied or worked for an array of gambling interests—including tribal and Las Vegas casinos, lottery companies and online poker purveyors." Ken Silverstein of Harper's wrote a damning follow-up.

The Democrats pounced on the story, producing a new TV spot under the slogan: "Betting on McCain?"

(Embed second video)In hard financial times, voters are risk-averse and look for a steady hand. If the latest polls numbers are any indication, the McCain-as-gambler strategy may well be working—aided, no doubt, by McCain's own erratic behavior, and a national economy that suddenly seems no less risky than a Vegas roulette wheel.

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Wednesday, July 23, 2008

The New York Times and LinkedIn Form Strategic Relationship - Press Release - 22nd July 2008

NEW YORK & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--July 22, 2008--NYTimes.com and LinkedIn announced today a strategic relationship that will give LinkedIn members a more focused and personalized experience on the Business and Technology pages of NYTimes.com. This relationship pairs two strong online brands that share a professional and engaged audience.

Under the terms of the agreement, LinkedIn users will now have news relevant to their professional industries recommended to them on the Business and Technology pages of NYTimes.com. A targeted headline feature will highlight the five latest Times articles for LinkedIn members based on their non-personally identifiable attributes. For example, LinkedIn members who work in the energy sector will have the option to receive relevant, targeted Times stories that cover the energy business.

Times readers will also be able to share and discuss stories with LinkedIn members in their networks. This feature will be incorporated into the share tool on all article pages of NYTimes.com.

"Working with LinkedIn, we have created a program that will provide readers of our Business and Technology sections with a more relevant and customized experience," said Vivian Schiller, senior vice president and general manager, NYTimes.com. "This relationship will further our engagement with our large audience of professionals, executive decision makers and small-business employees."

"This relationship is one of the many steps LinkedIn has taken to provide its network of members with all the information they need to stay ahead in their careers," said Patrick Crane, vice president of marketing for LinkedIn. "With the LinkedIn-NYTimes.com integration, not only will our users be able to get the news, they will now see the news that is professionally relevant to them."

Through this relationship, advertisers will be able to extend their targeting capabilities to more Times readers than currently available through the NYTimes.com registration process. Readers will have even better access to useful news and information, while advertisers will have a greater opportunity to speak more directly to important audiences.

"Both NYTimes.com and LinkedIn are leaders in targeting. This relationship expands NYTimes.com's targeting capability and creates a powerful incentive for advertisers to leverage LinkedIn's and NYTimes.com's combined reach of the business community," said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group. "Advertisers are constantly looking for context, content and quality brands and this approach delivers just that."

This agreement upholds both companies' commitment to protecting their members' registration data. The non-personally identifiable data available to NYTimes.com from LinkedIn includes industry, job function, seniority, company size, gender and geography. Neither LinkedIn nor NYTimes.com will share any personally identifiable information. Readers will have the option to opt-out of this program. More information on this program can be found here: http://www.nytimes.com/linkedin.

According to Nielsen Online, NYTimes.com had 17.7 million unique visitors in June and was the No. 1 newspaper Web site in the United States, a position it has long held.

LinkedIn is the world's largest professional network with nearly 25 million members and growing by more than one million members every month.

More details can be viewed on the LinkedIn blog at: http://blog.linkedin.com/blog/2008/07/the-new-york-ti.html.

Screen shots of the new headline feature and the addition of LinkedIn to NYTimes.com's share tool are available on the press image section of http://www.nytco.com: http://www.nytco.com/press/press_images.html

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About LinkedIn

LinkedIn takes your personal business network online, giving you access to people, jobs and opportunities like never before. Built upon trusted connections and relationships, LinkedIn has established the world's largest and most powerful business network. Currently, more than 25 million professionals are on LinkedIn, representing all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries. LinkedIn is backed by world-class investors including Sequoia Capital, Greylock Partners, the European Founders Fund, Bessemer Venture Partners, and Bain Capital Ventures.

This press release can be downloaded from www.nytco.com

CONTACT: For The New York Times:
Diane McNulty, 212-556-5244
diane.mcnulty@nytimes.com
OR
Stacy Green, 212-556-7078

green@nytimes.com
OR
For LinkedIn:
Kay Luo, 650-687-3560
kluo@linkedin.com

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Thursday, December 15, 2005

Media Update

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Saturday, November 26, 2005

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Saturday, March 26, 2005

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